The tools we use to sow, cultivate and harvest that which matters most… shiny data. Shiny data are those data elements that correlate to outcomes we care about, usually no more than 5-7 (feels right) per structured outcome. They should be relatable and actionable in the eyes of a human being. We leverage color, size, shape, distance and more to achieve maximum limbic resonance between our human mind and data. Enjoy and please geek out with us on the gram.